Pellerano & Herrera recognized for 4th occasion as TopBrand of the Dominican Republic
Pellerano & Herrera was recognized for the 4th occasion as a Top brand of the Dominican Republic in the fifth edition of the prestigious publication TOPBRANDS – The book of the Great Brands in the Dominican Republic, at an event held in the Epic Center, in Santo Domingo. Partners Vitelio Mejía Ortiz and Mariángela Pellerano received the award.
For the selection of the brands that are part of the annual TOPBRANDS editions, the following criteria are used: market dominance: the brand excels in the mind of the consumer; brand loyalty: consumer loyalty, which may even mean paying more for a product/ service in relation to the competition; longevity: the brand remains strong over the years and changes; communication: coherence in the management of its networks and communication with its public; general acceptance: the brand distinguishes itself from the competition, is recognized and easily recommended; Confidence: for its proven quality, the consumer goes to the brand because he receives what he expects from it.
This year’s publication includes 41 local and international brands that operate in the country and which, after an evaluation carried out by the Brand Council, are recognized for branding and marketing excellence.
TOPBRANDS – The book of the Great Brands in the Dominican Republic was prepared under the seal of the international brand qualifier Superbrands, of England. Their Brand Council operates independently and is composed of a group of professionals and experts in marketing, advertising and communications. Its members evaluate brands, both local and multinational, that deliver emotional and functional benefits superior to those of their competitors, which, therefore, qualify to be chosen as a TOPBRAND.
About Pellerano & Herrera
Pellerano & Herrera has been the leading law firm in the Dominican Republic for over 30 years. The firm has participated in the most relevant and complex transactions in the country’s history. It has a multidisciplinary team of lawyers with vast experience in more areas of practice than any other firm in the market. Pellerano & Herrera is the exclusive member firm of Lex Mundi in the Dominican Republic – the leading contact network for independent lawyers with experience in more than 100 countries. The firm has been awarded previously by TOPBRANDS in 2010, 2013, and 2016.
About Superbrands
Superbrands is an independent organization present in more than 75 countries, in five continents, which promotes the discipline of branding and distinguishes the most exceptional brands. This recognition can only be granted by a brand that has been endorsed with great excellence by a Brand Council. To date, Topbrands has granted this status to more than 10,000 brands around the world. For more information, visit www.superbrands.org