Pellerano & Herrera Selected as One of the Leading Brands in Dominican RepublicPublished on:
Pellerano & Herrera, the leading law firm of the the Dominican Republic, was recognized as one of the biggest brands in the country by receiving the distinction of "Topbrand in the Dominican Republic”, at a cocktail party held at the Palacio de Bellas Artes, on Monday 29 November 2010. The firm, along with other leading brands in the country, appears in "Topbrands, the Book of the Leading Brands in the Dominican Republic, Volume II" published by Superbrands, a British organization dedicated to studying the world's biggest brands and their success stories. The publication compiles the experience and the values of some of the most important brands in the life of all Dominicans.
The process of selection of participants was done by a Brand Council composed of professionals from various fields related to marketing, advertising and media, who devoted their time and knowledge of the market to qualify more than 1,800 brands, which were then shortlisted to the ones published in the book. For Pellerano & Herrera this distinction is a recognition of its consistent and focused work, of more than 20 years, to build a strong brand that is associated with excellence. Pellerano & Herrera was recently recognized as the "Most Admired Firm in the Dominican Republic" for the second consecutive year, according to a survey by the prestigious Dominican magazine Revista Mercado, and with the award for "Firm of the Year of the Dominican Republic 2010" at the Chambers Latin America Awards for Excellence.